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BUSINESS WRITING

PERFECT PROPOSALS

Learn how to create a team and cultivate a culture of productivity and accountability.
INSTRUCTOR LED
FACE TO FACE OR ONLINE

MODULES

HOURS
LEARNING METRICS
ASSESSED & GRADED

WHO SHOULD TAKE THIS WORKSHOP?

This workshop is designed for anyone who wants to write better proposals to generate improved sales. The workshop will include the psychology of persuasion and plenty of easy-to-apply tips which participants can apply straight after the training.
make your proposal stand out
structure your proposal in the most impactful way
get better returns on your proposals

LEARNING POINTS

  • Produce a detailed reader analysis
  • Apply a design thinking approach to proposal writing
  • Empathize with their reader more deeply
  • Understand RFPs and ask the right questions in client meetings
  • Structure their proposal persuasively
  • Use transformative vocabulary
  • Avoid clichés and unsubstantiated claims
  • Flex their writing style to meet the needs of their audience
  • Personalize their proposal design
  • Review their proposal from multiple perspectives
  • Review their proposals meticulously to achieve professional finish

METHODOLOGY

Training with Mango maximises action and interaction, blending individual and group exercises. Participants master key concepts through role plays, games, quizzes, case studies, discussions and reflective sessions

STRUCTURE

1.    Your Audience - Empathy
Learn how to profile your audience and decision makers. Find out what their needs and wants are and anticipate their objections. Learn how you can echo their wants in your proposal and find out how to glean the most from RFPs and client meetings.

2.    Structure and Persuasion
Learn how to visually plan your proposal with a design thinking approach. Explore which structure will bring you closer to your sale. Learn how you can use a deductive and inductive structure. Explore how to tailor your offer based on a hierarchy of audience needs. Decide the best way to present your financial offer.

3.    Impactful Language
Discover how to write your proposal impactfully. Use transformative vocabulary and avoid overuse of adjectives and exaggeration. Explore how you can be flexible with tone and style to meet your audience’s expectations.

4.    Images and Design
Learn some design rules to your proposal production. Explore how you can use images and visuals to personalize your proposal. Avoid cliches and culturally inappropriate content.

5.    Review
Discover how to test your proposal and encourage feedback from multiple readers. Identify any errors and inconsistencies. Learn how to avoid classic proposal writing sins that will leave a negative impression with the reader.

Talk to us about your training.

Contact details

GET IN TOUCH

Address
MANGO TRAINING SDN BHD
E-13-13-A PLAZA MONT KIARA
2 JALAN KIARA
50480 KUALA LUMPUR, MALAYSIA
Phone
+60 (0)3 6419 1828
E-mail
info@mangotraining.com
Hours of operation
Monday - Friday 9.00 - 19.00